As the digital world becomes more crowded, it is becoming increasingly difficult to get the attention of potential customers. At Artha WebLabs, we are focused on generating results that bring tangible benefits. An example is our Viral CGI Marketing campaign for United Toyota; this campaign received 1 million views on Instagram in one day after being released and has now received over 1.7 million total views.
The Campaign Concept Blending Spectacle and Emotion
Creative Strategy
With the use of CGI technology, we designed and produced a “Scroll-Stopping” moment by creating the visually impossible of presenting a massive vertical Toyota Fortuner truck. To leverage the patriotic mindset, we timed the launch specifically for the Independence Day holiday.
Emotional Hook
In addition to the brilliant visual design, we strategically combined the vehicle’s front headlights with a patriotic image (the flag of India) to reinforce and evoke an emotional response.
Audience Reaction
The audience quickly recognised how well executed and clever the Viral CGI Marketing campaign was, based on their comments, which included appreciation for the “great CGI”, the cleverness of the “Viral CGI marketing” approach, and the evocation of passion for the country in them.
https://www.instagram.com/reel/DNWKB4WSY8V/?utm_source=ig_web_copy_link&igsh=ZDI2Zmxid203ZjA0
Strategic Principles Behind High-Impact Viral CGI Marketing
In this section, we will detail how Artha Weblabs has built a successful marketing strategy around the following core principles of digital marketing:
Creating Content for Virality
The goal of all marketers should be to create content that is designed to be shared. With the compelling nature of the CGI content, it was easy for viewers to capture and share it. As a result, the organic distribution of our content happened very quickly.
Increasing Earned Media Value (EMV)
Our strategy focused on maximizing the EMV of our content, which meant that we would minimize our reliance on paid media. When we produced content for our target market that was conducive to sharing, we effectively encouraged this target market to act as our brand ambassadors or media buyers and generate a positive impact on our campaigns’ ROI.
Validation through Competition
The power of our Viral CGI Marketing was validated by other brands in the industry. For example, Nissan, a leading automotive manufacturer, commented on our CGIs and engaged with us through social media on an organic basis.
Results and Execution Validate Strategy
This Section provides the tangible metrics and impact of our strategy
Incredible Amount of Digital Reach (KPI: 1.7M)
Our Strategy is a unique combination of CGI and emotion, which results in a huge impact. Our strategy produced over 1 million views in just one day of our campaign, indicating rapid scaling and high effectiveness.
Sales Funnel Impact
The volume of ‘buzz’ that was created through our sales funnel campaign resulted in greatly increasing the sales funnel for Toyota’s cars, and in great brand awareness for the company.
Client Validation
Due to the scale and visibility of our campaign, the number of inquiries generated for Toyota’s car has produced measurable results that have left the client satisfied with the level of success.
Views | 1.7M+ |
Likes | 151K+ |
Shares | 35.4K+ |
Why Artha Weblabs Leads in Viral CGI Marketing
We demonstrate that we’re more than a creative company by showing how our execution is based on a digital marketing strategy that works. If you’re looking to partner with one of the best digital marketing agencies in Mangalore for a Viral CGI marketing blueprint, please reach out to Artha Weblabs
Tools Used
Blender, After Effects, Adobe Premiere Pro, Photoshop
SEO Optimization Data
SEO Element | Details |
Meta Description | Discover the strategy behind United Toyota’s Viral CGI Marketing. Artha Weblabs delivered 1M+ views in a day by mastering Contextual Strategy and Earned Media Value (EMV). |
Primary Keywords | Viral CGI Marketing, CGI Billboard Strategy, best digital marketing agency in Mangalore |
Secondary Keywords | Earned Media Value (EMV), Scroll-Stopping Content, Toyota Fortuner |
